We believe the beauty of a diamond is measured not only in its extraordinary appearance, but by the care it is treated with. As part of our Diamond Craft Journey, we work to ensure responsible practices every step of the way. From the moment a Tiffany diamond is unearthed, it takes a remarkable trip across the globe, passing from the expert hands of one master craftsperson to another until it’s worthy of the iconic Tiffany Blue Box®. In 2020, we became the first global luxury jeweler to disclose the countries where our newly sourced, individually registered diamonds of .18 carats and larger are sourced, cut, polished, graded and set.