About

Founded in 1970 by Chairman Jay Martin, The Juice Plus+ Company has grown from a small, direct-sales company into a highly successful, privately held health and wellness company operating in more than 20 countries today.

Our turning point toward a health and wellness focus occurred in 1993 when we introduced Juice Plus+ Fruit and Vegetable Blend capsules. Even at that time, a growing body of scientific evidence was demonstrating that eating a wide variety of fruits and vegetables is essential to a healthy diet and lifestyle. Juice Plus+ responded to that need with a simple and convenient product to help people bridge the gap between what they should eat, and what they actually do eat, every day.

All Juice Plus+ products share a common nutritional philosophy that traces back to our beginnings in 1993 and helps us stand out from the tens of thousands of nutritional products on the market today: an emphasis on the whole food, plant-based nutrition that is so important in our diets.

We try to have a positive impact on the communities we serve and on the world around us, guided by our corporate mission of Inspiring Healthy Living and by our seven Core Beliefs:

We are AUTHENTIC.
We are intentional about being ourselves and fostering trust in our relationships.

We create COMMUNITY.
We work together, support one another, and give back to others.

We value SIMPLICITY.
We make everything from plant-based nutrition to earning extra income as simple as possible.

We are APPROACHABLE.
We are open to new ideas and respectful of the opinions of others.

We are relentless about QUALITY.
We settle for nothing less than the very best in our products, in our business practices, and from ourselves.

We focus on LONGEVITY.
We think of the long-term impact of our business on people’s lives and people’s health. 

We are INCLUSIVE.
We celebrate all people. Everyone is welcome.